In recent years, “100% natural” has become not just a preference, but almost an unwritten rule. Labels matter, and materials are expected to tell a story.
But in real life — in the rain, in a rush, on the way to the office — things are not always that simple.
1. Why “100% natural” is not always realistic
- high production costs
- technical limitations
- difficult maintenance
A classic example is the Barbour Beaufort Jacket — appreciated for its natural materials, but limited in everyday use and maintenance.
A jacket made entirely from natural fibres may look impeccable, but it often becomes difficult to care for or unsuitable in unpredictable conditions. It wrinkles easily, absorbs moisture, and requires constant attention.
In theory, it is the ideal choice. In practice, not always.
2. The Smart Compromise
In many cases, the best choice is not purely natural, but balanced:
- outer layer: may include a percentage of technical fabric
- inner layer: prioritising comfort
A 20–35% synthetic blend can bring:
- water resistance
- durability
- flexibility
This is why many well-constructed pieces are not 100% natural, but designed as a balance. A small percentage of technical material does not change the essence of a garment — but it significantly changes how it performs over time. It makes it more resilient, more stable, and easier to wear daily.
🔗 The Atemporal Approach
Within the construction of Atemporal pieces, the focus is placed on real-life comfort in wear. That is why linings are made from high-quality semi-synthetic materials such as cupro and viscose, fully avoiding polyester.
These materials:
- allow the skin to breathe
- do not retain odours
- provide superior long-term comfort
3. Water-resistant vs. waterproof
The difference between water-resistant and water-repellent may seem subtle, but in practice it is essential.
A water-resistant fabric offers limited protection — enough for light rain. A water-repellent fabric, on the other hand, actively repels water, providing a higher level of comfort in unpredictable urban conditions.
For most everyday situations, you do not need fully waterproof gear, but rather a piece that performs effortlessly.
Ultimately, choosing materials is not about perfection, but about balance. Between natural and technical, between ideal and reality — that is where enduring pieces are created.
The Truth About Materials: Why 100% natural is not always the best choice
In recent years, “100% natural” has become not just a preference, but almost an unwritten rule. Labels matter, and materials are expected to tell a story.
But in real life — in the rain, in a rush, on the way to the office — things are not always that simple.
1. Why “100% natural” is not always realistic
A classic example is the Barbour Beaufort Jacket — appreciated for its natural materials, but limited in everyday use and maintenance.
A jacket made entirely from natural fibres may look impeccable, but it often becomes difficult to care for or unsuitable in unpredictable conditions. It wrinkles easily, absorbs moisture, and requires constant attention.
In theory, it is the ideal choice. In practice, not always.
2. The Smart Compromise
In many cases, the best choice is not purely natural, but balanced:
A 20–35% synthetic blend can bring:
This is why many well-constructed pieces are not 100% natural, but designed as a balance. A small percentage of technical material does not change the essence of a garment — but it significantly changes how it performs over time. It makes it more resilient, more stable, and easier to wear daily.
🔗 The Atemporal Approach
Within the construction of Atemporal pieces, the focus is placed on real-life comfort in wear. That is why linings are made from high-quality semi-synthetic materials such as cupro and viscose, fully avoiding polyester.
These materials:
3. Water-resistant vs. waterproof
The difference between water-resistant and water-repellent may seem subtle, but in practice it is essential.
A water-resistant fabric offers limited protection — enough for light rain. A water-repellent fabric, on the other hand, actively repels water, providing a higher level of comfort in unpredictable urban conditions.
For most everyday situations, you do not need fully waterproof gear, but rather a piece that performs effortlessly.
Ultimately, choosing materials is not about perfection, but about balance. Between natural and technical, between ideal and reality — that is where enduring pieces are created.